Magnetic water treatment (also known as anti-scale magnetic treatment or AMT) is a method of reducing the effects of hard water by passing it through a magnetic field. The only non-chemical option to water softening, this new option is changing the game for salons around the world that had previously resigned themselves to terrible water that was riddled with calcium, or limescale, or *gasp* sulfur....
The new filter built into the limited edition ECOHEADS Black, has two magnets that the water passes through, which are housed in the filter. The new Black Edition still has the anti-bacterial stones and the filter to stop sediment, rust, sand, and dirt from coming through the head, but it includes two magnets in the filter that the water must pass through. This does two main things when used in a salon - reduce calcium buildup and improve hair condition. The magnetic charge added by the filter reduces mineral buildup by making the minerals less likely to adhere to surfaces, like the hair, scalp, and the showerhead itself. Any salon that has to clean their showerheads daily can reclaim their time back!
The second key upgrade for salons plagued with terrible water is that it improves strand condition. As hair grows longer, it accumulates a stronger negative electrical charge through daily combing, brushing, and blow-drying with hair coloring and heat styling compounding the stress. Magnetic water has a positive charge, so is naturally attracted to the parts of the hair with a negative charge, which provides a strand-by-strand hair conditioning treatment. Think super shiny locks with less tangle and frizz, a soothed scalp, extra volume, and increased strength.
Treat your clients to super-soft water at the salon, without chemical treatments, and rest easy you have no additives coming through the head and onto your client's hair.
