Magnets are one of the most amazing scientific wonders, possessing powerful characteristics that can quite literally change the most foundational element in the universe – the atom. Before we jump off a cliff into science nerd stuff, let’s get to the point: when incorporated into the all-new ECOHEADS Black Edition it is creating some amazing results. Let’s talk about how and why.
Magnetic water treatment (also known as anti-scale magnetic treatment or AMT) is a method of reducing the effects of hard water by passing it through a magnetic field. The only non-chemical option to water softening, this new option is changing the game for salons around the world that had previously resigned themselves to terrible water that was riddled with calcium, or limescale, or *gasp* sulfur….
The new filter has two magnets that the water passes through, which are housed in the filter. The new Black Edition version still has the anti-bacterial stones and the filter to stop sediment, rust, sand, and dirt from coming through the head. This provides magnetized water with the ability to eradicate limescale buildup as it passes through the hair, as well as improve strand condition.
As hair grows longer, it accumulates a stronger negative electrical charge through daily combing, brushing, and blow-drying with hair coloring and heat styling compounding the stress. Magnetic water has a positive charge, so is naturally attracted to the parts of the hair with a negative charge, which provides a strand-by-strand hair conditioning treatment. Think super shiny locks with less tangle and frizz, a soothed scalp, extra volume, and increased strength.
Treat your clients to super-soft water at the salon, without chemical treatments, and rest easy you have no additives coming through the head and onto your client’s hair.